Amazon US Brand Registry


The Amazon Brand Registry is an area of Amazon that lets you track your products and stay connected with customers. The benefit of having a registered brand with Amazon is that it allows you to keep track of all the products associated with your brand and any reviews they may have received. In addition, it’s important to know what happens after you submit an application for the US Brand Registry.

The Amazon Brand Registry allows you to protect your brand and manage your product listings on Amazon. With the US Brand Registry, you can also register for the EU Brand Registry in addition to the US one. This section explains what it means to have a registered brand and how to apply for the US Brand Registry.

Benefits of the Amazon Brand Registry

  • You’ll gain exclusive rights to your brand on Amazon.
  • Your brand will be protected from infringement by other sellers and manufacturers of counterfeit products.
  • You have the ability to manage customer trust by providing customers with clear information about your company, products, and mission.
  • You can use marketing tools like product listings optimization and Amazon Marketing Services to help promote your products on the platform.
  • Accessing these resources allows you to improve customer service and sales conversion rates, which leads to a better overall experience for customers shopping on the site. The great news is that if you are already registered as an individual seller or professional seller through Amazon Seller Central, then there are no additional costs associated with registering for Brand Registry.

What You Need to Apply for the US Brand Registry

To apply for the US Brand Registry, you need to provide:

  • A trademark application.
  • A business registration. This can be done through a local government office or online. Some states have special programs that allow you to register your business name and get a DBA (doing business as) certificate in one step, so check with your state’s website if this is applicable in your case.
  • Photographs of the product, packaging, label, and product in use (if applicable).

How to Enroll in the US Brand Registry

To enroll in the US Brand Registry, you will first need to buy a Pro Merchant subscription, which is an annual fee of $79.99 USD (or $47.99 for a six-month period).

The next step is to submit a claim stating that you have exclusive rights over your brand’s name and logo. In order to make the claim, Amazon will ask that you provide evidence of those rights by sending them signed copies of contracts with third parties who are using your brand’s name or logo. Once Amazon approves the claim and adds it to their database, they’ll send confirmation via email within 5 business days.

If at any point in time after submitting an application for registration with Amazon’s Brand Registry program it becomes clear that certain details about your product listing were incorrect due to either carelessness on your part or some kind of malicious intent from another company trying to steal away customers from yours you will have to resubmit all information once again under “Amendments & Updates” section found within seller central dashboard tab called “My Account Settings” button located just below “My Orders.”

What Happens After You Submit an Application?

After submitting an application, Amazon will review it. If your application is approved, you’ll receive an email from Amazon with instructions on how to enroll your brand on the Brand Registry for free. If it’s rejected, you’ll receive an email that explains why. You can resubmit a rejected application if you believe that any issues have been fixed in the meantime or if there was a misunderstanding regarding which products to include in your submission.

Other Things to Note About the US Brand Registry

What happens if you don’t register your brand?

If you don’t register your brand, Amazon will not be able to prevent other sellers from using the same or similar logos, names, and descriptions for their products. This means that customers could be confused by seeing different listings for the same product. You may also see competitors with lower prices because they’re not paying fees associated with registering as a third-party seller on Amazon Brand Registry.

How long does it take to get approved?

The approval process typically takes one week but it can take longer depending on how much information you submit and how many questions Amazon has during the application process. For example, if you have multiple trademarks registered with the USPTO or international agencies like WIPO (World Intellectual Property Organization), then this will likely slow down registration time due to additional paperwork required by Amazon’s legal team before accepting new brands into their program.

There are a lot of benefits to registering your brand with Amazon.

Once you are registered, there are a number of benefits to registering your brand with Amazon.

  • Brand protection: You can use the Amazon Brand Registry to create a listing that is more attractive to customers and protect your images from being used by other sellers.
  • Control sales: You will also be able to control who can sell on Amazon. By registering your brand in this way, you can make sure that only authorized sellers and authorized distributor partners can sell or distribute products under your name.


There are a lot of benefits to registering your brand with Amazon. You can use it as an opportunity to differentiate your products and stand out from competitors in the marketplace. It’s also a good way to protect trademark rights, build brand loyalty, and increase sales by increasing visibility across Amazon’s website and mobile apps.

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