How do you Trademark a Topic in the United States?

Introduction

Trademarks are used to identify the source of goods and services. A trademark is a word, phrase, symbol, or design that represents a company and its products or services. You can register a trademark by filing an application with the U.S. Patent and Trademark Office (USPTO). However, there are certain types of trademarks that cannot be registered because they are not eligible for protection under U.S. law, such as titles and short phrases (e.g., “The Best”), generic terms for goods or services (e.g., “Restaurant”), descriptive words/phrases (describing a characteristic of your product/service) that do not possess secondary meaning in your industry), non-English words/phrases (if you wish to use foreign language characters instead of roman letters), surnames or place names that don’t describe the products/services at issue). What if you want to trademark something else? What if you want to protect something more specific than a word like “restaurant” but not as broad as an entire domain name?

Trademarking a Topic?

You can register a trademark for a topic. This is helpful if you provide your customers with information about a specific type of product or service, and people may associate that information with your business. For example, if you sell nutritional supplements online and want to protect the words “protein” and “growth,” those are both trademarks of yours.

You must be able to show that no one else uses the same or similar terms in their content as well as how it affects consumers’ perceptions of your brand. If another company starts using these terms on their website after you’ve registered them, they may have violated your trademark rights by using them too much in their marketing efforts or otherwise making customers think that they’re associated with you.

Takeaway

You can actually trademark a topic that explains what your content is about.

There are two types of trademarks: a word mark and a design mark. The key difference between them is that word marks describe the quality or character of your goods or services, while design marks describe how your goods or services look. You can also trademark a phrase that describes what your content is about, but you cannot trademark slogans or catchphrases.

For example, Apple can’t trademark “Think different” because it’s not an actual product name—it’s just a slogan. However, Apple can trademark its new logo design because it represents the company’s identity and appearance so well (it’s pretty noticeable).

Conclusion

You can actually trademark a topic that explains what your content is about. The process is not very hard, but it does take some time and money to set up. If you have any questions about trademarking or want more information about how we can help, please contact us today!

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