How Does Trademark Legally Protect Your Brand?


As a business owner, it’s important to protect your brand. A trademark is one way to do this, but how exactly does it work? What are the benefits of a trademark? How can you register a trademark? In this post, we’ll answer all of these questions and more.

What is a Trademark?

A trademark is a word, phrase, symbol or design that identifies the source of goods or services. A trademark can be a word, phrase, symbol, design or a combination thereof. It can also be a unique name that identifies the source of goods or services.

One of the most common cases where businesses use trademarks is in marketing campaigns and advertisements. Companies often use trademarks as part of their marketing strategy to create an identity for their brand and products that consumers will remember when they are shopping for them online or at retail stores outside their home country.

What Are the Benefits of a Trademark?

Trademarks are a form of intellectual property that helps to protect your brand. They help to keep others from using your name or logo, which can be costly for business owners. Trademarks are also useful for helping you differentiate yourself from other businesses and products. That’s because trademarks help consumers recognize that something is associated with one specific company or person—and as long as it meets certain standards set forth by law. In addition, trademarks allow you to put up the ® symbol next to your name if it’s registered with the government, the ™ symbol if it’s not yet registered but has been used consistently, or SM if you’re using a service mark instead of a wordmark (a trademarked word) like Apple does with their logo featuring an apple shape within its design.

How Can You Register a Trademark?

  • Before you apply for a trademark, make sure that your brand name is distinctive and won’t cause confusion with another company’s mark.
  • If you’re ready to go ahead and apply, then you’ll need to fill out an application form and pay the necessary fee.
  • Once the USPTO approves your application (it usually takes about 3-4 months), you can use it on products or services in connection with which it’s registered.
  • Don’t forget: You must keep up with maintaining your trademark rights by filing periodic reports of use after 5 years from registration. This helps keep them valid for much longer than that initial 10 year period.


Trademarks are legally protected as intellectual property. They can be used by businesses to differentiate themselves from competitors and establish brand loyalty among customers. Trademarks can also help protect your company against potential lawsuits related to copyright infringement or trademark infringement if someone else uses your logo without permission or uses a similar version of it in an attempt to confuse consumers into thinking that they are buying something different than what they actually bought—this is called “passing off” in legal terms.


Trademarks can be extremely valuable for a business. They give your brand the freedom to expand without having to worry about running into legal issues or losing customers. If you are looking for help with securing or maintaining your trademark, contact us for more information on how we can help you protect your brand.

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