How Much Time is Needed for an Amazon Brand to Get Registered?


The Amazon Brand Registry is a platform that was introduced by the e-commerce store in 2018. It provides enhanced benefits to create an Amazon store and the benefits are listed below:

Amazon Brand Registry Benefits

  • Enhanced brand protection tools.
  • Brand Registry provides you enhanced protection against unauthorized sellers who are selling your products. With a registered brand, Amazon can help you take action against these sellers and protect your product.
  • You have access to a number of features such as ability to control pricing by setting minimum/maximum price for each product, set up stock levels for each product, etc.
  • Better selling privileges: If your registered brand is eligible for an enhanced seller performance program (Amazon’s checkout feature), then it will automatically be eligible for this program when it requests selling privileges from Amazon. For example, if the seller does not meet specific requirements like minimum order quantity and sales history (in last 6 months), then they will not be able to apply for this program unless their products are already registered under any recognized brands or trademarks that are listed in the registry database and approved by trademark owner(s) of those brands or trademarks.
  • Greater control over your product listings: When registering with Amazon Brand Registry program you have better control over all aspects related to managing how products appear on its website – price changes made by third party sellers, removing unauthorized sellers, changing availability date, adding new images, updating information such as fabric type, color options etc.

1. Enhanced Brand Protection Tools

Amazon Brand Registry provides enhanced brand protection tools that are available only to brands that have registered with Amazon. The enhanced brand protection tools include:

  • Brand gating – prevents unauthorized sellers from appearing on the product detail page, which allows you to focus on selling your products directly through Amazon Marketplace.
  • Verified purchase badge – shows customers who purchased the item on Amazon Prime orders and other items sold by verified third-party sellers.

2. Better Selling Privileges

If you’re an Amazon brand owner, you have more control over your listings. You have the ability to create a custom page for your products that helps customers discover and learn more about them. You can also add custom content and edit product details like color, size or features. By creating these pages, brands can build trust with shoppers by presenting themselves as experts in their field.

3. Greater Control Over Your Product Listings

You’ll have more control over your product listings. As an Amazon Brand owner, you can edit your listings and choose to include or exclude your products from other sellers’ listings. You can also use the brand registry to add and remove products from your store and control pricing, inventory, and shipping.

4. Access to Amazon’s Search Engine Advertising for Your Products

You can increase your sales on Amazon with advertising.

Amazon’s pay-per-click (PPC) model allows you to target potential customers based on their searches and purchase behavior. This makes it easier for you to reach more customers and convert them into buyers.

If you are still not convinced with the benefits then you can contact us for a free consultation at

We have helped more than 100 brands and sellers register in Amazon Brand Registry. The process is very easy and simple and we will guide you throughout the way of registration.


To sum up, an Amazon brand is one of the best ways to make your business grow. It will give you access to a huge market and help you reach more customers. To get it registered on your own might take some time and effort, but if you want to save yourself from all the hassle then we are here to help. Contact us today for more information.

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