How to Protect Your Brand?


This article contains information regarding how you can protect your brand from anyone that is trying to imitate/copy and infringe on your brand.

What is Brand Protection?

Brand protection refers to the legal rights that are available for a company to protect its brand name and/or logo from being used by other companies in a way that could cause confusion among consumers.

The following is a list of legal protections for your brand:

If you are thinking about filing a lawsuit because you believe someone is infringing on your trademark or domain name, please first consult with an attorney to ensure you follow all the procedures correctly. Filing a lawsuit will only cost more time and money if it is not done properly. Also, even if you win the case, in most cases getting damages from a person who did not know they were doing anything wrong can be difficult. It is best to pursue other avenues first, such as hiring an attorney to negotiate compensation in lieu of litigation. Lastly, remember that bad publicity can negatively impact all aspects of your business – even before any court action is taken against the other party!

First things first – If anyone calls you when they know you don’t answer their calls then hang up on them right away! Don’t give them information regarding your company unless they have proper identification and have called to schedule an appointment! This means no answering machine messages telling people that you are unavailable when they call your office during open hours (which I’ve seen many CEOs do). If they call while you are working on another project try to ask what their message was but don’t give information especially if it isn’t relevant (you may say “We’re just here working so we can’t take your call right now” after checking voice mail)

Protect Your Trademarks

Trademarks are words, phrases, logos, and other things that help customers identify your business. They can be registered with the U.S. Patent and Trademark Office (USPTO) or used by consent of the owner of a mark in common law countries such as the United Kingdom and Canada.

In order to get your trademark registered with the USPTO, you will need to provide several different pieces of information:

  • The exact wording—or word mark—that you want on your trademark application;
  • A drawing of how people would recognize your logo;
  • Your full address;

Safeguard Your Domain Names

Your domain name is the visible manifestation of your branding. When someone searches for a solution to their problem, they’re most likely going to type the problem they want to be solved into Google. For example: “how do I protect my brand?” If you have registered and secured your own unique domain name, then you will appear first in that search, which means more people will find you through Google.

You can register a domain name directly with an approved registrar or use a third-party service. Either way, make sure it is secure and easy to remember so people can find it on the first page of their search results!

Defend Against Online Brand Abuse

Brand abuse is a form of cyberbullying where people target brands and not their individual consumers. Examples include:

  • Memes, videos, and social media posts that are intended to damage the reputation of a brand or its products.
  • Negative comments about a company on review sites like Yelp or TripAdvisor.
  • Customer service issues that are shared online without permission from the customer who experienced them.

Not all brand abusers are maliciously trying to harm your business—some simply don’t know how to behave online properly! But whether you think it’s intentional or not, it can hurt your brand if left unchecked. Your first step is learning how these types of online abuse can affect you so that you can take action before it gets out of control and starts costing money in lost sales revenue (or worse).

Use a Social Media Policy

A social media policy is an important tool that can be used to ensure your employees are acting in accordance with company expectations. For example, if you have a social media policy that prohibits anyone from using profanity or posting photographs of themselves drinking alcohol at the office, it might deter them from doing so.

If your brand has suffered damage because of an employee’s post on a social media platform, a well-written policy could help protect you from liability for their actions. Social media policies should also be clear about what kind of behavior is considered acceptable and what isn’t (i.e., sharing confidential information).

Watch for Negative Online Reviews

It’s important to monitor online reviews of your brand. If you don’t, you risk losing customers who are disappointed by the experiences they have had with you or your products.

If a customer has an issue with a product, help them resolve it as quickly as possible. If they haven’t contacted you directly, send them an email or call them via phone to address their concerns. If possible, offer some sort of compensation for the inconvenience that may have caused them to leave a negative review in the first place. This will show others how dedicated and professional you are about resolving issues in a timely manner!

When responding to positive reviews, just thank the reviewer for taking the time out of their day for leaving such kind words about your company/product/service, etc., You can also ask any other questions or concerns they might have related so that it makes sense why they gave such high marks on Google Local Search Review Sites like Yelp (which we use here at Sharp Business Advisors).

Avoid Being Accused of Cyber Squatting

What is cybersquatting?

Cybersquatting is the practice of registering, trafficking in, or using a domain name containing another person’s trademark without permission (e.g., It’s also known as domain hijacking and cybersquatting.

How to avoid being accused of cybersquatting:

It’s important that you register your brand online so that it can be used in all communications and marketing materials as well as on social media platforms like Facebook and Instagram. You can also protect yourself from cyber squatters by creating a social media policy for your company that explains what should go into an employee’s profile picture (no logos) and how often they should update their status on social media sites like Facebook, Twitter, LinkedIn, etc..

Protecting your brand is more than just a good idea. It’s critical to your business’ success.

In a business sense, a brand is more than a logo. It’s the promise you make to your customers: that they can trust your products and services because they know they will be high quality, delivered on time, and at an affordable price.

Protecting your brand from online abuse is critical to ensuring that promise remains intact. Consider the example of the well-known food delivery service Grubhub. In one case study about protecting their company’s reputation against negative reviews, researchers found that when customers complained about substandard service or delivery problems through social media channels such as Twitter and Facebook, it could lead to long-term damage to Grubhub’s brand. Even though most users were quick to acknowledge that these issues were rare occurrences in their overall experience with the brand (and indeed were often able to resolve them quickly), those negative reviews still had an impact on how others perceived them overall: especially when those other users didn’t have any personal experience with Grubhub themselves!

It’s essential than not only pay attention but also respond quickly whenever there are complaints made online about your company or its products/services—both good ones as well as bad ones!


While protecting your brand doesn’t have to be a full-time job, it’s important that you make time for it. By doing so, you’ll be able to protect your business from harmful online activity and ensure the success of your company in the long term.

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