How to Register a Beer Business on Amazon


Amazon is a global retailing giant. It has sales of more than $250 billion dollars, and it has become the go-to marketplace for just about everything. But did you know that Amazon also allows small businesses to sell their goods on its platform? And with more than 100 million active buyers on the site, what better place to sell your beer!

To get started selling on Amazon, there are a few things you’ll need to do first: set up the right account structure, register for an EIN (Employer Identification Number), and apply for seller central accounts. In this article, we’ll cover each of these steps in detail so that you’re ready when your beer business gets off its feet.

Do your Research

Before you take the plunge and register your beer business on Amazon, there are a few things you should do to ensure success.

First, you need to research the market. This includes looking at what products are already selling well (and poorly), as well as how much competition there is in that industry. You can use tools like Google Keyword Planner or free alternatives such as Ahrefs’ Content Gap tool to get an idea of which keywords people search for when searching for specific products.

Second, research your competitors by looking at their product reviews, customer service ratings and social media activity. If they have multiple Amazon stores with different sellers handling orders from each account then this might be something worth considering doing yourself!

Set your Goals

Before you start, it’s important to set goals and determine what success means to you. The most common way to do this is by setting a benchmark. A benchmark is a quantifiable goal that will let you know whether or not your business is doing well. For example, if you want to sell 10 bottles of beer per day within the first month of the opening up shop, then one of your benchmarks should be selling at least 8 bottles every single day for 30 days straight (or more than that).

Examples of other types of benchmarks include:

  • Making $1,000 from selling beer in the first week
  • Reaching 100 new customers within two months

Choose Your Structure

One of the first things you need to decide is what structure your business will take. There are various options, including:

Sole Proprietorship: This is the simplest version of business ownership, where one person holds all rights to the company. It’s very easy to set up and maintain, but it doesn’t offer any tax advantages or protection from personal liability if something goes wrong.

Partnership: If you’re working with someone else on your beer startup (whether it’s an old friend or a new business partner), then this option might make sense for you. Just like in a sole proprietorship, there is no separate legal entity created; instead, each partner owns an equal share of the company and has unlimited liability for debts incurred.

Corporation/LLC: If you’re looking for some added protection against legal action against your beer startup (meaning if someone sues them), consider incorporating or forming an LLC depending on which state they are based out of since both offer different levels of protection against lawsuits filed by third parties.

Get an EIN

When you register a business with Amazon, you will receive an Employer Identification Number (EIN). This is a 9-digit number that identifies your business for tax-related purposes and other aspects of running it. You can get an EIN from the IRS website or through filing Form SS-4 using their paper form or online service. You must have this number before applying for registration with Amazon Marketplace.

Register with Amazon Marketplace

Registering with Amazon Marketplace is a requirement for selling on the site. To register, you will need to fill out and submit an application form using their online service. This can be done at any time and does not require a physical address for your business as long as you have an EIN number from the IRS.

You’ll be asked to provide your identity information, such as your name and address, and the same for any business partners or other individuals who will be involved in the sale of items on Amazon. You must also submit a copy of your driver’s license or passport as well as proof of U.S. residency (such as an electric bill).


If you’re looking to start your own beer business, the best place to begin is with the basics. You’ll want to make sure that any beer you plan on selling is made in accordance with FDA regulations, and that it’s packaged properly for sale.

You can save yourself some time and effort by working with a reputational beverage alcohol distributor who will help you navigate the legal hoops of setting up a business. Just make sure they’re licensed by the state in which they operate.


Making your idea into a reality is a long and often confusing process. Even though it’s hard work, the rewards are worth it. You get to make something you’re passionate about and share it with people who love what they do too!

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