How to Register a Brand Name under a Company?


Registering a brand name is a crucial step if you want to do business in India. It helps to establish your identity and helps customers remember who they are buying from. Registering your brand name can be done under the trademark registration system of India or by filing an application for international registration under Madrid Protocol. Depending on your needs, you may have to apply for a trademark before conducting any kind of business in India.

1. Understand the Concept of Brand Name for Business

A brand name is the name of your business. It’s also known as a trademark or an organization name and it’s the most important element of a business because it’s the first thing people will see when they hear about your company.

The first thing that comes to mind when thinking about a brand is what it means for consumers, but this is not all there is to registering one! A good brand name should be:

  • Unique (so no one else has used it before)
  • Easy to spell and pronounce

2. Define your Business Goals

A brand name is the identity of your business. It’s how potential customers will recognize you, and it can be a powerful tool in marketing your business.

You need to think about what your goals are when registering a brand name under a company. What do you want to achieve? Is it just an opportunity for personal profit, or are there other reasons why setting up as independent would be beneficial for you?

3. Market Survey

  • Check the availability of similar names:
  • Search for any trademarks, applications, or registered marks that are similar to yours
  • Research your competitors’ brand names and see if they have a registered trademark in the same category as your company’s branding. If you find that someone else has already registered a similar name to yours, it will be difficult to register it again because of the risk of creating consumer confusion.

4. Choose a Trademark Class

While choosing a trademark class is an important part of the process, it’s also one of the most confusing and difficult steps. There are over a hundred different classes, which can make it hard to know where your brand name falls into place. If you’re registering as an individual and not as a company or organization, then you may only be able to select one class under which to register your brand name.

In general, it’s best to choose a class that is relevant to your business activities and products/services while avoiding choosing too broad or narrow of a classification. The main reason for doing this is that if your mark falls into an overly broad category then anyone else could potentially use that same term for their own businesses (which could lead to confusion among consumers). On the other hand; if your mark falls under too narrow of categories then there will likely be no other businesses using those terms either!

5. Select a Unique Name for the Brand

  • It is important to choose a unique name for your brand.
  • You can find a unique name by using the trademark search, domain name search, and social media search.
  • Avoid using other people’s names in your brand name.

6. Register your Brand name.

You can register your brand name by following the steps below:

  • The first step is to check if there are any restrictions on your company’s domain name. If your company already has a registered trademark, you may need to secure an extension for it before registering your brand name. If this is not possible, then you should consider obtaining another trademark that allows you to operate under your brand name without infringing on existing trademarks.
  • Next, choose whether or not you want to register as a sole proprietorship or limited liability company (LLC). In most cases, registering as an LLC makes sense because it protects both owners from liability beyond their investment in the business while also providing them with limited personal protections against lawsuits and other liabilities associated with acting on behalf of the business entity they created together.
  • Once all paperwork has been submitted correctly and payment made via credit card online within 30 days after the registration date during which time period no one else could have registered the same name then ROC will send a notification about successful registration through the email address provided.

7. File the Trademark Application Online.

e-Filing is an online service offered by the Indian Patent Office where you can file your trademark applications, along with all related documents and payments without having to visit their office in person. It’s a great tool for businesses that have multiple trademarks or are constantly filing new applications, as it saves time and money on transportation costs. The best part of e-filing is that it allows you to submit your application at any time of day or night—no need to wait until business hours!

The only document required for e-filing is a scanned copy of your Trademark Registration Certificate (TRC). If you don’t already have one handy, don’t worry—you can create one by following these simple instructions:

  • Open your registration account at TRC Online System
  • Select “View My Applications” from the ‘My Details’ menu 3) Click on “New Application” 4) Choose whether you want this application to be filed electronically using e-Filing 5) Select “Electronic Filing Consent Form” 6) Complete all sections of form 7) Upload relevant documents 8) Make payment 9) Submit


As you can see, registering your brand name is an important step in the process of starting a business. By understanding the process and following these steps, you’ll be able to start your own business with a competitive advantage.

Start with the basics:

  • Know your goals and do a market survey. This will help you narrow down which industries or niches will work best for you.
  • Select a unique name that describes your company or product effectively without being too generic (for example, “Shoes” isn’t as good as “Cool Shoes”).
  • Register your brand name in ROC’s Trademark Registry by filing Form TM-1 online.


This is the first step towards registering a brand name under your company. You need to follow all these steps in order to register your brand name with ROC.

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