How to Register a Clothing Business on Amazon


As a clothing brand, you want your products to be available online. Amazon is the best place for anyone who wants their own brand of clothes to sell on because it can create trust between consumers and brands. It’s important for you to register with Amazon if you plan on selling your clothing line in the future because registration helps protect against counterfeiters who may try to copy your products exactly without permission from the original designer.

Why Should you Register with Amazon?

Amazon is the largest online retailer in the world, with over 80 million customers and more than 350 million products available on its platform. The company also boasts a powerful marketing engine that can help you reach a massive audience. If your clothing brand is serious about expanding, it should consider registering with Amazon Seller Central to take advantage of all these benefits.

Choose a Unique Identity

Ensure that the brand name you choose is unique and not already owned by another seller on Amazon. You can use a trademark search to check if a potential name is available or ask your attorney to do so.

The next step is to create and maintain a logo and brand image that represents your clothing line. You should also have social media accounts set up for the purpose of promoting your brand as well as an Amazon seller central account where you list your products for sale.

Register your Brand

To register, you will need to choose the type of business entity from the registration page on There are many ways to structure your business, including the sole proprietorship, partnership, corporation or limited liability company (LLC).

Sole proprietorships are easy to set up and most likely the best option for first-time entrepreneurs. If your business has more than one owner, you can register as a partnership or LLC. A corporation is the most complex option because it involves filing with federal and state governments as well as internal processes such as board meetings and annual shareholder meetings but offers certain protections against personal liability that other types of businesses do not offer.

Step to Set Up your Clothing Brand

  • Sign in to Amazon Seller Central.
  • Click Start Selling at the top of the page, and then choose Clothing & Accessories from the drop-down menu (make sure you enter a valid postal code for this step)
  • On the next page, click Get Started in Clothing & Accessories
  • On the next page that opens up, fill out all of your contact information in order to register your business on Amazon as an Amazon seller account holder and begin selling through their platform as an authorized merchant. This includes:
  • Name of person or company who will be responsible for managing this account;
  • Address where you want shipments sent if different from billing address; and
  • A phone number so customers can reach you with questions about orders placed through Amazon

Wait for Approval

When you’ve completed the process, Amazon will send you an email stating that your application is complete. You’ll be able to log in at any time and check your account status to see if you have been approved. If not, Amazon will let you know what information they need from you and how to get it. If you are approved, you’ll receive a second email letting you know that your account is ready to use.


We hope you found this article helpful and are now ready to get started on your clothing business. We know that it can seem like a lot of work, but this is just the beginning and we have faith in your ability to succeed! Remember that Amazon has been around for over 20 years and they have helped hundreds or thousands of people start their own businesses.

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