How to Register a Fashion and Apparel Brand on Amazon


If you’ve got a fashion and apparel brand, the Amazon Brand Registry program can be beneficial for you. The program allows sellers to register their brands with Amazon and create an online store where customers can purchase products directly from that seller. The Brand Registry is designed to help brands compete against counterfeiters on Amazon, which has become a major problem in recent years. If you are interested in creating your own brand registry account, this article will give you step-by-step instructions on how to do so.

Make Sure you’re Eligible

If you’d like your fashion and apparel brand to be listed on Amazon, you can easily register your brand and create a store in one place. Amazon Fashion and Apparel is a category that includes all products in the fashion and apparel section. This includes any product that is sold by Amazon, third-party sellers on Amazon, or both.

You’ll need to be a seller on Amazon and meet the following requirements:

  • Be registered with as an individual seller or authorized representative of a company selling on
  • Have at least one active listing in the Amazon Fashion or Apparel category
  • Have a valid U.S. business entity (corporation, LLC or partnership) with an EIN

Create an Amazon Brand Registry Account

To begin, you will need to sign up for an Amazon Brand Registry account. Click on “Get Started” when you visit the Amazon Brand Registry page. Click “Create Account” to fill out a form, then confirm your email address. You will be asked to provide some information about your brand, including the following: Legal name of the brand (this cannot be changed once entered) Type of organization (e.g., corporation, LLC or partnership) Address for your business entity EIN.

Register your Brand

The registration process will require you to fill out some basic information about your brand and then pay a fee. If you have a registered seller account, you may already have the ability to create multiple brands and stores. If not, you will need to create a new account for each brand and store. Once you have created your Amazon Brand Registry account, you can register your brand by clicking on the “Add New Brand” button. You will be asked to enter some basic information about your brand such as its name, sub-title, and logo.

Create a Store on Amazon

To get started, you’ll need to create a seller account and set up your store.

  • Create a seller account: To do so, simply click on “Sell” on the Amazon home page and then scroll down to “Start selling.” From there, select “Become a Seller” in the drop-down menu and please enter your email address to sign up
  • Set up a seller central account: Once signed up as an individual seller (i.e., not an established brand), you’ll need to set up a brand registry on Amazon Marketplace or open an existing one if you already have one for another marketplace. You can register for free through Seller Central by clicking on the “Brands & Solutions” option under “Your Account” Clicking this will take you through several steps where you can create or access your brand registry credentials before registering your brand with Amazon by following these three simple steps
  • Click “Add Brand” and enter all of the necessary details about your company—including name, email address, and contact information such as phone number or website URL—and add any images that may be relevant when registering items like clothing lines


Signing up for the Amazon Brand Registry is a great way to get your fashion or apparel brand on Amazon. It’s easy and gives you access to many benefits, including free listings and discounts on shipping fees. Once you’ve created your store, start uploading products so customers can buy them directly from you!

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