How to Register a Real Estate Business on Amazon


If you’re a real estate company, you may be looking for ways to improve your online presence. One way to do that is with Amazon’s Brand Registry program. This program protects brand owners from third-party sellers who use their brands without permission and also provides protection from counterfeits on the marketplace. In this guide, we’ll discuss why it’s important to register a real estate business on Amazon and how you can do so quickly and easily.

Amazon Business Registration Requirements

To register your business on Amazon, you must meet the following requirements:

  • You must be a registered business with an Amazon seller account.
  • Your business must have an active, valid U.S. tax identification number that begins with “Tax ID.” This is also known as an Employer Identification Number (EIN).
  • Your business must operate in one of the states listed on the website and have a physical address within that state where it conducts its activities. If you wish to sell products in multiple states, then all locations must be included in your registration information.

Benefits of Registering Your Real Estate Business on Amazon

There are many reasons to register your real estate business on Amazon. Here, we’ll go over the benefits of registering.

If you want to protect the brand name you have established in the market, registering it is a great way to ensure no one else will use it. Also, if someone has already registered your brand name or similar versions of it and is selling counterfeit products under that brand, there is little recourse for you besides contacting them directly or filing for trademark infringement.

  • Increase sales:

Registering can help increase sales because customers trust products that have been verified by Amazon and know they are safe when purchasing from third-party sellers who list items on their site. This also gives you more visibility if potential buyers are looking for products related to yours because their search results will show only verified listings from sellers who have been approved by Amazon (for example, when people search “real estate agent” they won’t see any unverified sellers).

The Costs of Amazon Brand Registry

The cost of Amazon Brand Registry for Real Estate depends on the type of brand you are registering. The basic fee is $299 per year, although this fee may be waived for the first year. The registration process also requires one-time fees for each brand and product category (for example, a real estate agency will have one-time fees for “Real Estate Broker” and “Real Estate Agent”).

Avoiding Issues While Registering Your Business on Amazon

  • Hire a good lawyer. A great first step is to hire a lawyer who specializes in business law and trademark protection.
  • Make sure that you have good trademarks. Once you have a name and logo, it’s important to register them with the United States Patent & Trademark Office (USPTO) as soon as possible, because Amazon will check this when approving your brand registry application.


There are a lot of things to think about when creating an Amazon brand, from your logo and name to protect it. This doesn’t have to be overwhelming, though; just make sure that you have a great product for sale on Amazon first and foremost because that will be what brings in sales.


Amazon Business Registration is a great way to protect your real estate business from competitors and establish yourself as a market leader. If you’re thinking about registering your brand on Amazon, we hope this article has helped answer some of your questions and concerns. Please contact us if there’s anything else we can help you with!

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