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The process of registering a trademark can be quite complicated, but if you’re running a real estate agency and want to take advantage of the benefits of having a registered trademark, it’s worth the effort. Here’s how to register your trademark:
Before you can register your trademark, you’ll need to choose a name. The best way to do this is by using your common sense. Here are some tips:
You should search the Trademark Electronic Search System (TESS) and the U.S. Patent and Trademark Office database to make sure your desired name is not already taken. You can use either the TESS database or Google to perform your initial trademark search.
If you’re able to find a listing that looks similar to yours, go back into TESS or do another Google search, making sure you use more narrow terms this time around so that you get better results. If there are still other listings that look like yours but aren’t yours, then you may want to consider changing your name slightly before filing for trademark registration; however, this may not be necessary if all of those other listings are significantly different from what you want to be called as far as length, spelling or syllables go.
The next step is to make sure your trademark is not confusingly similar to other marks. If your mark is confusingly similar to another mark in the same field, it will likely be denied registration by the USPTO. When determining whether a mark is likely to be confused with another, the following factors are considered:
In this section, you’ll describe the goods and services. A good way to do this is to list them in bullet points. Make sure that you are listing all of the goods and services that your company offers, including anything that you consider ancillary or peripheral to the primary goods or services you offer.
Here are some examples of what we mean:
The next step is to submit your application.
You will be receiving a confirmation email from the USPTO that your application has been received. Your mark will then be entered into an official database, where it will remain for about 4 months until approved or rejected. The USPTO will let you know if there are any problems with your application and may ask you to make some changes before they approve it.
The next step is to refine your list of goods and services. You need to list only those goods and services that you will actually be offering and that are relevant to your business. In other words, don’t overreach!
For example, if you run a real estate agency that sells houses, it would be helpful to include “real estate brokerage” as one of the service offerings on your trademark application (but not necessarily). On the other hand, if all you do is provide home inspections but not sell homes, then listing “real estate brokerage” as one of your services would be misleading because it makes it seem like you’re doing something that isn’t true. In this case, remove “real estate brokerage” from the list of goods and services until such time as it becomes part of what you offer—or leave it off entirely until then.
In summary, if you are looking to register a trademark for your real estate agency, we hope these tips will help. You should always consult an attorney with any questions or concerns before proceeding with filing your application.
Register Your Trademark & Get The Delivery of your USPTO Serial No. In 24 Hours
Register Your Trademark with USPTO Today & Get Serial No. in 24 Hours