How to Register a Trademark for Appliances


Many people who own small businesses have dreams of creating their own unique product line, but they don’t know how to go about making that dream a reality. One place to start is by registering a trademark for your product. In this article, we’ll walk you through the steps to take in order to register a trademark for your new appliance business.

Find out if Someone else is Using the Trademark.

Now that you have your trademark, it’s time to figure out if someone else is already using the same or a similar mark for their own products. This step is an essential part of getting your application approved. The US Patent and Trademark Office (USPTO) will not approve your application unless they can determine that no other party has a prior claim to your mark.

To do this, you’ll need two things:

  • a copy of your trademark registration certificate (you should have gotten one when you filed)
  • the online search tool called the Trademark Electronic Search System (TESS).

Pay Now to Save Later.

A paid comprehensive search will help you find out if the trademark is available, or if there are competing marks that might prevent your use of the mark in question. You can do this yourself, but it’s best to hire an expert who knows what they’re doing. If you don’t conduct a comprehensive search and get into a dispute with another party, later on, it could cost thousands of dollars to figure out where things went wrong.

If you’re going to register a company name or product name as a trademark then I highly recommend doing some research before proceeding.

Consider Filing an Intent-to-use Application.

If you haven’t already, file an intent-to-use application before you start using your trademark in commerce. This is a good idea because it allows you to use the mark in commerce for up to three years before filing a declaration of use. This gives you time to build brand awareness and get more products out on the market.

An intent-to-use application is just like any other trademark application except that it doesn’t require any actual proof of use yet. You can file an intent-to-use application and use the trademark in commerce before filing a declaration of use; however if someone tries to register another mark with similar or identical wording as yours (e.g., “Refrigerators” vs “Refridgerators”), then they may be able to stop your ability from using that word—even though you’ve been using it since day one!

Hire an Expert.

If you are considering filing a trademark application for your products, there are several factors to consider. First, hire an expert in the field to make sure the process is done right. Second, review the following list of resources:

  • If you would like help with doing research on trademarks that could be similar or identical to yours, contact a trademark attorney. They will have access to databases that can provide information about existing trademarks and pending applications.
  • If filing on your own seems overwhelming and confusing, consider hiring someone else to do it for you. There are several companies that specialize solely in filing trademarks for small businesses; they usually charge a flat fee per application rather than charging by the hour.

Stick with What you Know.

You can save money by hiring an expert. While you may think you know enough about trademarks to register one on your own, it’s best to keep in mind that this is a specialized field of law. In fact, many people who register trademarks without the help of an attorney end up with applications that are denied or delayed due to incorrect information included in their applications.

It’s also important to remember that while trademark registration may not seem like a difficult task at first glance, there are many factors involved—some of which might be unfamiliar territory for even those who do have some experience in trademark matters. For example:

  • What was the date (or range of dates) on which your company began using its mark?
  • Do all products and services being advertised under your brand name fall within the scope of protection afforded by your desired trademark?


As you can see, there are many steps to the trademark process. It’s important to get started now so that when your product takes off, it will already be protected by a trademark. If you have any questions about the process, please don’t hesitate to reach out. Our team is here to help you every step of the way.

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