How to Register a Trademark for Beauty


If you own a beauty business, it’s important to understand the different steps needed to obtain trademark registration. A trademark is a word, phrase, or symbol used to identify the source of goods or services. It can be difficult to obtain a federal registration for a trademark, but there are some steps you can take that will help increase your chances of obtaining protection. This article will discuss what trademarks can be protected, the steps for filing an application, and the limitations of this protection.

What is a Trademark?

A trademark is a word, phrase, symbol, or design that identifies the source of goods or services. The use of trademarks in commerce helps consumers identify and distinguish a business’s products and services from competitors’ products or services. For example, McDonald’s uses its arches to identify its restaurants. Without this symbol, people would not know which restaurant they were entering when they walked into the Golden Arches.

To be eligible for registration as a trademark with the United States Patent and Trademark Office (USPTO), the mark must be distinctive and not generic (meaning it cannot describe your product or service). It must also be used in commerce (selling goods or services). In addition to these requirements, if you want your mark registered with USPTO then it will need to pass through two reviews: one for distinctiveness (or “strength”) and another for registrability based on whether your proposed mark is likely to cause confusion with any previously registered marks owned by others who are already using their own unique marks.

What Trademarks can you Protect?

Your trademark does not have to be your business name, but it can be. It also doesn’t have to be what you think of as a traditional trademark—that is, how you want people to identify with your brand.

For example:

  • Your business name is “Beauty by Ashley.” You can register “Beauty” as a trademark if you want.
  • The slogan on your Instagram bio is “We believe It’s all about me.” You can register that as a trademark too if you want!
  • The font used on your logo is Lato Bold from Google Fonts; the color scheme for all promotional materials also uses orange and green; and finally, the scent customers associate with Beauty by Ashley will forever be that of freshly-cut flowers picked from their own backyard gardens (or at least someplace close enough). All these things fall under intellectual property protection laws and could potentially become trademarks owned by one person or another—if those owners choose not to protect them in some way through registration or licensing agreements first!

Steps to Obtain a Trademark Registration.

To obtain a trademark registration, you must:

  • File your application with the USPTO. You can do this online through the Trademark Electronic Application System (TEAS), or in hard copy by mail. If you choose to file online, you will be required to pay fees using an approved credit card provider and attach a specimen of your mark along with any additional documents requested by the USPTO. Once your application has been submitted successfully, you will receive an electronic acknowledgment receipt that serves as proof of filing.
  • Pay necessary fees. The current fee schedule is available on the USPTO website at

Limitations of Trademark Registration.

With trademark registration, you get the right to use your trademark on the goods and services listed in your application. However, there are some limitations to this right:

  • Trademark registrations are limited to the specific goods and services identified in the application. If your company sells an item under its brand name, but you don’t include it in the list of goods covered by your trademark registration, then anyone else can use that same brand name for that same type of good without infringing (copying) your mark.
  • Trademark registrations are also limited geographically—you can only claim rights over a certain geographical area if you register for those territories within them. For example, if you file for “Beauty” as a trademark only in New York City and New York state instead of nationwide or worldwide, then someone else could sell beauty products under this name throughout America without infringing on your rights because they aren’t using it as a source identifier within their own market area (which may be different from yours).
  • Lastly, one other limitation is time: every registered trademark expires after 10 years and must be renewed at that point before being allowed another 10 years’ worth of protection under federal law.

Tips for Filing for Trademark Registration.

In order to file for trademark registration, you should:

  • Make sure you are using the correct form. You can use this form to find out which forms are available and then select the appropriate one.
  • Make sure that you have all of the necessary information filled in correctly on your application form. This information includes the name and address of the applicant; the date when submitted; the title of the mark (what kind of mark is it?); whether this is an intent-to-use application or an actual use application; class number (what type of product does it relate?); if there’s more than one class number listed then there will be more than one line item charge). You may also want to note any relevant dates on where the goods or services were first used.


Registering for a trademark will protect your brand, business, and investment. It’s important that you keep in mind that registering for a trademark doesn’t just mean protecting the name of your business; it can also include logos and slogans that are associated with it. Remember when you’re building a company, there’s no point in having an amazing idea if it isn’t protected by law – especially when it comes down to trademarks! By registering them with the U.S. Patent & Trademark Office (USPTO), you’ll be able to ensure they remain yours exclusively so nobody else can use them or take them away from you as effectively as possible!


The process of getting a trademark is a long one, and it’s important that you don’t rush into things. It’s your responsibility to ensure that the name you choose is unique, and this will help you to avoid any future issues with other trademarks that may exist in relation to your business.

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