How to Register Retail Business on Amazon


Amazon Brand Registry is a program that helps you protect your brand on Amazon. When you register your brand, you get access to Amazon’s product listings and inventory management tools.

Registering a Retail Business on Amazon

Registering a Retail Business on Amazon is free of charge, and it’s easy to do. You can register more than one brand name for the same company. In fact, there are many companies that have registered their brands on Amazon even though they don’t own them. For example, Amazon allows you to register your company’s name as a brand even if you haven’t manufactured any products yet!

It is simple because all you need to do is fill out an application form with some basic information about your business and submit it online through the “Get Started” page at

How to Register your Retail Business to sell on Amazon

Registering your retail business with Amazon is a simple process that takes just 10 minutes. To get started, visit the Brand Registry page and click on the “Join Now” button.

After joining, you’ll need to fill out a form with all of your company’s details: name, address, email address and phone number (if applicable). You’ll also be required to provide some additional information about your business such as its legal status, tax information and annual revenue. Once you’ve completed the form, click on “Submit” at the bottom of the page before moving onto step 2!

Can you Register if you are not the Brand Owner

You can register if you are the brand owner, a reseller, a distributor or an agent. If you are not the brand owner but would like to sell on Amazon as an individual or a small business then you will need to be registered in your own name and with GSTIN as an individual seller. As an individual seller on Amazon India, there are some restrictions that apply such as:

  • You cannot sell products that compete with other brands’ offerings
  • Your selling limits may be restricted

How Long does it Take

The process takes up to 3 business days, but it can take longer if you need to provide additional information. If you’re notified that your brand has been registered, you can begin using it immediately.

How to Register More than One Brand Name for the Same Company

You can register multiple brand names for the same company. You only need to provide a single seller ID under which all your brands will be registered and managed.

Once you have created an account, you can start registering and managing different brands under it by following the steps mentioned below:

  • Click on the ‘Manage Brands’ button in Seller Central and select Add new brand from the drop-down menu;
  • Enter required details about your brand including a name, category, website URL, etc.;
  • Once done click on the ‘Save Changes” button at bottom of the page;
  • You will be able to see all your registered products listed under this new brand in your existing product catalogs section.

Benefits of Registering a Brand on Amazon

As a registered brand, you can sell your products on the following Amazon channels:

  • Amazon Prime – this is an optional service that customers pay for to get access to certain benefits. When you register your brand, all of your eligible products will be eligible for Amazon Prime.
  • Third-party Marketplace (also called “Marketplace” or “Third Party”) – allows sellers to list and sell their own private label products alongside other merchants’ third-party inventory on
  • Wholesale – allows qualified manufacturers to sell directly from their warehouse into other businesses’ supply chains using our eCommerce solution as well as via traditional wholesale channels such as EDI or pick-up orders at designated warehouses


If you own a brand or sell your own products, then you can enroll in the Amazon Brand registry. This is an optional program that allows you to control who sells your products on Amazon and how much they can charge for them.

If you enroll in the brand registry, it will help protect your brand because only sellers with permission from you can list items that use it. This helps prevent others from selling fake versions of your products or selling them at lower prices than what’s listed on Amazon.


Registering your brand on Amazon is a great way to increase your exposure online and reach more customers. In this guide, we’ve covered all of the important information you need to know before applying for an Amazon Brand Registry account. We hope that you will find this information useful as it can help simplify the process of registering your brand name on Amazon.

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