How to Register your Brand on Amazon?


Amazon is the largest online retailer in the world, with over 400 million customers. It’s also a great way for your product to be seen by millions of potential buyers. In order to have access to Amazon’s huge audience, you’ll need to register your brand on Amazon and establish an accounts payable relationship with them. Once that’s done, you can start selling products through an Amazon sales channel. If you are wondering how to register your brand on Amazon here are some things we recommend doing before getting started:

Register your Brand on Amazon

In order for you to register your brand on Amazon, it’s important that you have a registered trademark. This is so that people can know who owns the product and where they can go if there are any issues with the products.

You’ll also need to have an EIN number (Employer Identification Number). An EIN number can be obtained through the IRS website by filling out Form SS-4 or online at The EIN number is used as tax identification for business owners and sole proprietorships and helps distinguish them from other businesses in the area.

Additionally, you must have a bank account that reflects your business name when registering on Amazon Marketplace Seller Central; this includes having an active checking account or merchant credit card processor which handles payments for transactions made through their platform. You’ll also need an address where customers can reach out about shipping issues or questions regarding their purchase; this isn’t necessarily where their business is headquartered but rather somewhere nearby so that customers don’t have trouble finding it if necessary. Finally make sure there’s someone available during regular hours who has access to these accounts (i.e., not just anyone off Craigslist) since there may be times when one needs support from others outside of themselves such as customer service reps who will contact vendors directly when something goes wrong with their inventory levels etc.).

Apply for Approval

Once you have determined that your brand is eligible to be sold on Amazon, the next step is to apply for approval. First, create a seller account from within Seller Central and then complete an application form. Here are some of the information that you will need:

  • Proof of ownership (proof of trademark registration or common law rights in your brand name). If you don’t have this proof yet, read about how to register for a trademark before applying for approval.
  • A logo that can be used on all products sold under your brand name (if possible). You can submit any image file (.jpg or .png) as long as it meets Amazon’s requirements for logos. For example: no gradients or shadows; no text overlay over images; no borders around images; high resolution images (at least 300 dpi).

Enroll in FBA

The next thing you need to do is enroll in FBA. This will allow you to ship your products directly to Amazon’s warehouses and have them handle the fulfillment process for you.

Amazon offers three levels of FBA:

  • Fulfilled by Merchant (FBM) – You store, pack and ship all your own inventory. In other words, the customer orders from you directly, not from Amazon.
  • Seller Fulfilled Prime (SFP) – You store, pack and ship all your own inventory but only offer it as Prime eligible on Amazon’s website. Customers can’t purchase from an external website like yours or from within a mobile app because there is no direct relationship between them and Amazon beyond paying for shipping costs as part of an order fulfilled by SFP sellers’ service (i.e., SFP). If a customer does want more information about how to reach out directly then you should provide contact details such as name/email address/phone number so that they may contact their seller directly in case any issues arise during fulfillment or delivery process.

Set up a Sales Channel on Amazon

Setting up a sales channel on Amazon is crucial to your success. It’s not difficult, but if the process seems overwhelming, you can always hire someone else to do it for you!

If you want to do this yourself:

  • Go to Amazon Seller Central and click “Sell On Amazon” at the top of your screen.
  • Click “Create A New Account” and fill out all of the information required by entering your business name, phone number, email address and password (or skip this step if you already have an account).
  • After submitting all of that information, prepare for a few weeks’ wait while Amazon verifies everything about your business before granting access to its platform.

Prepare Your Products to be Sent to Amazon Warehouses

Before you begin to register your products with Amazon, make sure they are ready for shipping. In other words, the packaging should be complete and everything inside of the package should be packed properly.

The best way to ensure that you have a smooth transaction when selling on Amazon is to have a plan in case something goes wrong. If any issues arise during an order or delivery process then it’s important that you know what steps need to take place and how long each step will take so that everything goes smoothly.

Get your Sales Tax info Right

Getting your sales tax right is essential because if you don’t, then Amazon can charge you a penalty.

You can also use Fulfillment by Amazon (FBA) for all or part of your fulfillment needs. FBA lets sellers send inventory to Amazon fulfillment centers where it’s stored until buyers order products from them; then Amazon will have products shipped directly from its warehouse or store locations as needed.

Get your brand on Amazon

  • Enroll in FBA. You can enroll your products in FBA (Fulfillment by Amazon) to get access to Amazon’s fulfillment services, including warehousing and shipping. When you enroll your products in FBA, they become eligible for sale on
  • Get sales tax info right. If you plan to sell on Amazon either directly or through a third-party seller, it’s important that you comply with applicable laws regarding collecting and remitting sales tax where your business operates.


If you’re ready to get started, contact us today. We can help you get set and register your brand on Amazon.

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