How to start a Real Estate Business in the US


If you’re thinking about starting a real estate business, you’ve probably done some research on how to get started. But if not, let me help! Here are all the steps you need to take to start your own real estate business in the US.

Necessary Licenses and Permits

You must have a real estate agent license to sell and/or buy properties in the U.S. You can apply for a real estate agent license by taking the necessary exams from either state or national regulatory bodies. A broker’s license goes hand in hand with an agent’s license and gives one more authority over their work duties as well as letting them act more independently in their field of expertise.

A property management license allows one to manage rental properties such as apartments or houses by taking care of tenant issues such as repairs, maintenance etc., while escrow officer’s licenses allow individuals who are interested in working with mortgages or wills to join banks where they can execute these tasks under supervision from professionals within those organizations.

Get your Real Estate License

An important step in starting a real estate business is to find a school. There are many schools that offer degrees in real estate, but not all of them are reputable and successful. You need to do some research on the school you want to attend before signing up for classes.

Get on a Team to Start Learning

Start by finding the top agents in your area and ask for advice. They may offer to mentor you, or refer clients to your business—or both.

Build your Client List

Now that you’re set up, it’s time to find clients. The first step is networking. The best way to do this is through social media, where you can connect with people who are interested in real estate and build a following before you start working. You can also use your personal network and ask family members, friends or acquaintances if they know anyone looking for a new home. Finally, consider finding a mentor who will be willing to guide you as you launch your business and refer clients to you as they begin their search for property.

Create a Business Plan

A business plan is a tool to help you with the financial planning, marketing and management of your real estate business. It’s a personal statement of your vision and goals for your business.

Your plan should include:

  • A description of the product or service you will provide
  • A marketing plan that includes pricing, promotion, distribition channels and methods of sales presentation (e.g., direct mail campaigns)
  • An explanation as to why customers will be attracted to using your service or product over others available in the market place today

Create your Digital Brand

Once you have your website and social media presence, it’s time to start engaging with potential clients. This process is called digital branding, which makes sense because you’re building an image for yourself using the internet.

Some of the best ways to engage with clients on social media include hosting webinars (a live video stream), blogging about industry trends or personal experiences, and creating a video marketing campaign that shows off your personality.

Create an Email Marketing Campaign and Newsletter

Email marketing is a great way to communicate with customers and potential clients. You can use it to promote new listings, thank clients for their business, share tips and advice from industry experts, and much more.

An email newsletter is an excellent way to keep your audience engaged with your brand. It allows you to deliver valuable information about the real estate market or trends in your area without having to contact each individual customer individually.

Once you have an email list of interested people who want what you’re selling — whether that’s buying or renting property — then it’s time for another important step: grow your lists!

If someone signs up for your mailing list, make sure they know why they signed up by giving them useful content right away so they stay engaged with what you’re offering.


There are many ways to build your business and get clients. But the first step is to focus on networking and referrals. You should learn from other people’s mistakes, ask for referrals and attend networking events. It’s also important to build a strong online presence so that prospective clients can find you online. Finally, use social media sites like Facebook or LinkedIn to get more clients.


The bottom line is, if you’re serious about starting your own real estate business, it takes a lot of work. But the most important thing you can do is develop a strong foundation with the right team and education. Once you get the hang of things, networking will become much easier and referrals will come naturally.

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