How to start a Wholesale Business in the US


If you’ve been thinking about starting a wholesale business, it’s time to get started. You can begin by attending trade shows or visiting wholesalers in person. Once you have a wholesaler interested in your products, consider how much markup to add on top of the wholesale price before setting a retail price for consumers buying from your ecommerce store. Once you have all of these pieces together, it’s time to market and sell your products!

Find a Wholesaler

The best way to find a wholesaler is through word-of-mouth. If you have friends or family members who sell wholesale, ask them for advice. They can help you narrow down your search and find a wholesaler that is a good fit for you.

Have a Plan for Shipping

If you’re going to be shipping your products from the United States, you’ll need to have a plan for how they will be delivered. Shipping is one of the most important aspects of setting up a wholesale business in the US, so it’s worth taking some time to think about and plan ahead with care.

Shipping can be expensive—it’s not unusual for shipping costs to account for 20% percent or more of your total costs when selling overseas. If you don’t know how much it will cost or how long it will take for delivery, there’s a good chance that customers won’t buy from you because they can get items cheaper from other stores online.

Determine your Wholesale Price

There are many different factors that determine the price you should charge for your products. The first is the wholesale price of the item itself, which is often determined by its quality and materials. =

Build an Ecommerce Store

At this point, you’ve identified a market and figured out which products you want to sell. Now it’s time to get your store up and running.

  • Choose an e-commerce platform.
  • Choose a theme that matches the look and feel of your brand—and make sure it’s compatible with your e-commerce platform.
  • Set up your store by adding products, pages, etc., as needed for each one. Choose payment processors so buyers can pay securely online using their credit cards or PayPal accounts when they check out from your site.

Market your Products

Once you’ve built your business, it’s time to think about marketing. In fact, it’s never too early to start marketing your wholesale products.

Here are some tips for growing your business through effective marketing:

  • Use social media channels like Facebook, Instagram and Pinterest to reach new customers. These platforms can help you connect with people who don’t know you but might be interested in your product line.
  • Consider adding a blog section onto the homepage of your website where customers can find more information about any specific items they’re interested in buying from you.


The only way to learn the wholesale market is to get into it. Be prepared to change your approach along the way as you learn what works and what doesn’t.


We hope this article has helped you to understand the basics of starting a wholesale business. If you’ve been thinking about getting into the wholesale market, it might be time to take the plunge.

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