How to Trademark a Name and Logo?


A trademark is a word, phrase, logo or symbol that identifies the source of a product or service. Trademarks can protect your business name, brand and product names. Following are a few steps that you must follow to get your trademark registered.

Search the trademark registry

The trademark registry is a database that contains information about all the trademarks that have been approved by the USPTO. You can search for your own name and logo in this database, as well as similar names and logos. If you find a similar name or logo, you should consider whether it could cause confusion among consumers.

If you do find a conflicting trademark in the trademark registry, contact us to discuss your options.

Apply for a trademark

Trademarking a name and logo is a task that can be accomplished with the help of an attorney. However, there are some steps you can take on your own to begin the process of trademarking a name and logo.

First, search the USPTO’s trademark registry to see if any similar marks have already been registered. If so, this will allow you to avoid unnecessary legal fees when applying for your own trademark registration because it means that no one will oppose your application based on their current use of a similar mark (an opposition may result in having to pay attorney’s fees).

Next, apply for a federal trademark registration by submitting:

  • A completed application form including all required information (e.g., business name or slogan) along with its proposed mark(s);
  • Drawings or photographs showing what the mark looks like;
  • A specimen showing how/where these products would be sold/used;
  • The appropriate filing fee(s).

The USPTO will then review your application and provide you with a notice of publication in the Trademark Official Gazette. A final step is to pay an additional fee to maintain your registration for each subsequent year. You can also conduct a search on Google.

Document everything

You should also document everything. It’s important to keep a record of your design process, marketing materials, sales materials and customer feedback. This will help you if someone accuses you of copying their work later on.

Keep a record of every social media post that has your trademarked logo on it as well as the date it was posted and what site it was posted on (e.g., Facebook). If you have any updates made to the website – add those too!

If you’re not sure whether your trademark is in the trademark registry, it’s a good idea to check. If you find that someone else has registered a similar mark, contact us as soon as possible. The first person to register a trademark is usually entitled to exclusive rights over its use.

You can protect your original work by applying for a trademark.

You can protect your original work by applying for a trademark. This is not only useful for protecting your business but also to make sure that others don’t steal your ideas.

This means you can apply for a trademark on a name, logo or slogan; a specific category of goods or services; and even a specific colour. You need to ensure that what you are asking the agency to protect has not already been trademarked in some way by someone else.

A registered trademark can be more difficult to protect, however, as it must pass through several levels of examination and approval before being accepted by the U.S. Patent and Trademark Office (USPTO).

For example, if you have a new logo or color scheme make sure that is reflected on YOUR website. If you see another designer using your design elements on their site then take screenshots and send them an email requesting that they change their designsAfter applying for a federal trademark, you’ll receive an application serial number and filing date. Once your application is approved, you’ll be issued an official certificate of registrationYou can protect your trademark by applying for a registered trademark or an unregistered trademark. A registered trademark is more secure, as it means that all legal ownership of the mark is transferred to you and nobody else can use it…


We hope this article has helped you understand how to trademark a name and logo. It’s important to make sure that you have the right information before you attempt to trademark your work, because it could save both time and money in the long run. Good luck!

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