Should Bloggers Trademark Their Website Name/Logo?


If you’ve been blogging for a while, you’ve likely heard the term “brand” thrown around. Branding is one of the most important aspects of running a successful blog, but it can be tricky to get right. In this post, we’ll look at why bloggers should trademark their brands/website names or logos. We’ll also talk about when it’s best to get started with trademarking and how to go about doing so.

When Should you Trademark your Brand?

You should trademark your brand when:

  • You are ready to start selling products or services under the name.
  • You get an offer from another company to sell your brand.
  • You get an offer from another company to use your brand and/or logo in some capacity (whether it’s a partnership, collaboration, or just using it as inspiration).

Why should you Trademark your Website and Logo?

One of the most important reasons to trademark your website name or logo is to protect your brand, which is the foundation of any successful business. As part of this protection, you can enforce your brand and help prevent other people from using it or similar logos in ways that could cause confusion in the marketplace.

This isn’t just about protecting yourself from bad actors who might want to capitalize on your hard work. Having a registered trademark also helps establish trust with customers by demonstrating that you take pride in what you do and are willing to invest in its future growth.

What do Bloggers need to Trademark?

Trademarking your name and logo is a great way to protect yourself from copycats. But there are many other things bloggers can trademark, too. If you have a book or podcast, for example, you should definitely trademark those names (as well as any taglines associated with them).

How do you Go about Getting a Trademark?

If you’re interested in trademarking your website, the first thing to do is file an application. You can do this online at the USPTO website. You’ll need to pay a fee ($225-$400) and provide three things:

  • An image of your logo/branding.
  • A description of what your logo looks like and how it is used (for example, if it’s a wordmark or an icon).
  • A description of the services you offer and why people would come to associate those services with you.

What if Someone Else is Using the Name/Logo before you?

It depends. You can trademark a domain name (even if someone else is using it) but not a word mark. A word mark is any word, including your brand name, in which the letters are arranged in a particular order and font. If you’re going after the “Instagram” trademark, that’s one example of a word mark.

If someone else has already established themselves using the same name as yours and has done so for more than three years prior to your filing date, then you won’t be able to trademark that name unless you have some kind of proof of prior use by them (such as an article about them).


It’s important to protect your brand. Protecting your brand provides you with numerous benefits, including:

  • A strong sense of security and control over the way others use it.
  • Protection against loss or dilution of your intellectual property.
  • Protection against unauthorized use by others who attempt to pass off as an authorized user of your mark.

By trademarking a name or logo and registering it with the USPTO (United States Patent & Trademark Office), you can help prevent others from using it in ways that could harm or confuse customers. The USPTO will enforce federal laws related to trademarks, copyrights, and patents to ensure that no one uses another person’s unique ideas without permission.


The sole purpose of this blog is to make you understand the importance of trademarking your blog’s name and logo.

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