Trademark your Upcoming Business Name


If you’re planning to open a business, it would be wise to trademark your company’s name. The benefits of doing so are long-term and they will protect your brand in the future.

Upcoming Business Name

Trademarks are unique identifiers that distinguish your brand from others. A trademark is the name, symbol, or slogan that identifies a product or service and distinguishes it from others in the marketplace. When you register your trademark with the United States Patent and Trademark Office (USPTO), it gives you exclusive rights to use that trademark throughout the country.

A business name can be a word mark (e.g., The White House), an arbitrary/fanciful/made-up word mark (e.g., Apple Computers), or even a combination of letters, numbers, signs, and symbols that represents your company’s name (e.g., KFC). When registering your business name as a trademark, there are two different types: standard character marks and collective marks.

Standard character marks consist of words or phrases including any abbreviations of words or phrases used as nouns; Collective trademarks include words indicating membership in an association or group; Pictorial trademarks include pictures or designs; Sound marks include sounds other than musical notes

How to Trademark Your Upcoming Business Name

In order to trademark your upcoming business name, you must first decide if you want to trademark your business name. If so, then you need to choose a name that is not already trademarked. You can do a trademark search online by visiting the USPTO’s website at and searching for trademarks containing the word(s) in question. If your desired business name doesn’t come up as being trademarked, then proceed with filing an application for registration of that mark with the US Patent & Trademark Office (USPTO).

Trademark Protection

Trademark protection is granted by the government. After a name has been deemed unique, it can be registered as a trademark with the U.S. Patent and Trademark Office (USPTO). This means that only you have the right to use that name as your brand or business identifier in connection with goods or services within your geographic region of interest. The registration of a trademark gives you 10 years of protection from competing businesses seeking to use similar names for their own products or services, but this does not mean that no one else can use the name at all; it just means they cannot do so with respect to similar goods and services within your market area.

Trademark registration only lasts for 10 years if it isn’t renewed. Therefore, if you want continued protection after this period expires, then file an application for renewal before the expiration date on your existing filing date arrives.

It’s important to note that trademarks are not limited to products like clothing and food items. They can include service-oriented businesses as well. For example, if you offer a service related to computers and technology (like installing software on new devices), then there may be other companies out there who are providing similar services under different names—and could potentially cause confusion among potential customers if left unchecked.


Trademarking your business name is a good idea, especially if you want to protect it. Trademarking your business name means that no one else can use it and they could be sued for doing so. It’s also possible to trademark words or phrases that are not yet in use as part of a business name, but this may be harder to do than registering already-established trademarks like Apple®, Coca-Cola®, or Google® were when they applied for their trademarks.


Trademarking your business name is a great way to protect your company and ensure that you’re the only one who can use it. If you have an upcoming business, then now is the time to trademark your name and make sure that no one steals it from you! We hope this article has helped you understand what trademarks are in general, as well as how they work specifically with businesses like yours. We wish you all luck with making sure nothing gets stolen or used without permission by others!

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