What are the Amazon Brand Registry Trademark Requirements


If you’re selling on Amazon, you should be in the Brand Registry. The Amazon Brand Registry is a tool that protects your brand from unauthorized sellers, and it’s really easy to join. Here are some of the requirements for joining, as well as why it’s important for your business.

A Word About Trademarks

A trademark is a word, phrase, symbol or design used in commerce to identify and distinguish the source of the goods of one party from those of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The difference between trademarks and service marks lies in their use: trademarks are used on goods, and service marks are used for services. The two can coexist but do not necessarily have to do so. For example, if you open up your own restaurant called “Joe’s Pizza” there will be no problem with using “Joe’s Pizza” as both your name for your business, as well as its brand name on all food and beverage products sold there (this would be considered a single mark). You could also choose to register this mark as either an unregistered trademark or service mark with U.S Patent & Trademark Office (USPTO) under Section 1(a) of 15 U.S Code by submitting an application with them.

What is the Amazon Brand Registry?

The Amazon Brand Registry is a program that helps you protect and build your brand. It’s free, voluntary, and available to all sellers who sell on Amazon. The goal of the program is to help you get more sales on Amazon by allowing you to register your brands with the Brand Registry.

The program provides benefits like:

  • Getting more sales because it helps buyers find your products easier.
  • Getting more reviews because customers can leave reviews directly from their invoice emails if they were shopping via Prime Now or Prime Free Same-Day Delivery (SFSD).

Why Should You Join the Amazon Brand Registry?

  • Join the Amazon Brand Registry if you want to protect your brand identity.
  • Join the Amazon Brand Registry if you want to get verified as a brand owner.
  • Join the Amazon Brand Registry if you want to get more listings on Amazon.
  • Join the Amazon Brand Registry if you want to get more reviews on Amazon.
  • Join the Amazon Brand Registry if you want to get faster shipping for your products, so that customers can receive them sooner and be more satisfied with their purchases from your company.

Brand Registry Trademark Requirements

Once you’ve joined the Brand Registry and gotten approval for your product listing, you can start adding more information about your brand and its products to enhance their SEO. If you’re sharing this information with customers or vendors, it’s important that it’s accurate.

The Amazon Brand Registry is a way to protect your brand name and prevent other sellers from using it as part of their listings on Amazon. To join the Amazon Brand Registry, register your trademark in the United States Patent & Trademark Office (USPTO) first then submit documents like certificates of registration along with other required documents to Amazon.

What If I already have a Logo and a Trademark?

If you already have a logo and a trademark and want to register your brand with Amazon, you can still do so. The Brand Registry is designed to protect your brand, not replace other forms of protection that may already exist. If you want to use it as the only way to protect your business name or logo, then you should make sure that no one else has registered the same information before submitting it.

However, if someone else has already registered their trademark with Amazon, it doesn’t mean that they’re going to lose ownership over their original mark—nor does it mean that they’ll have any trouble selling products under that name later on down the line (though it might cause some confusion).

What If I don’t Have a Registered Trademark Yet?

If you don’t have a registered trademark and want to use the Amazon Brand Registry, then your brand’s name must be unique. If it’s not, then someone else might already own rights to your brand. Trademarking is the best way of ensuring no one else can prevent you from using the name, but there are other options as well.

You can file an application with the USPTO (United States Patent and Trademark Office) or with certain states if they allow this type of registration. However, these applications typically cost thousands of dollars regardless of whether they’re successful or not so it’s usually better to go through Amazon’s process first before taking that step.

How Do I Protect the Intellectual Property of my Brand?

If you have developed a brand for your business and want to protect the intellectual property of the name, logo or slogan, you may need to register a trademark. The most common method of registering a trademark is by filing an application with the United States Patent and Trademark Office (USPTO).

The USPTO does not register non-standard or generic terms as trademarks.

If You’re Selling on Amazon, You Should Be In the Brand Registry

Being in the Brand Registry is important when selling on Amazon for the following reasons:

  • It’s free, and you can sign up right here. Doing so will give you all the benefits of being in brand registry without any of the hassle or confusion that comes with trademarking on your own.
  • It allows you to control how your brand identity is displayed on Amazon by giving you access to “brand feeds.” These feeds allow sellers to upload images and other product information directly into Amazon’s system and keep everything compliant with USPTO regulations.


So, if you’re an Amazon seller and you haven’t yet registered for the Brand Registry, now is the time to do it! It makes sense to protect your intellectual property and ensure that your brand is well known. Not only will this help build trust with customers, but it will also allow you to protect yourself from competitors who might want to steal your name or logo.

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