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Regardless of whether you sell in our store, Amazon Brand Registry offers free assistance in helping you manage your listings, protect your intellectual property (IP), and expand your business.
The Amazon Brand Registry is a way for sellers to protect their brands and products. To register your brand in this program, you’ll need to provide:
Your brand name must be unique and not a generic term. It should also be brandable, available for use in all the countries you sell in, and not trademarked by another company. Additionally, your brand name cannot be offensive or confusingly similar to other brands already registered on Amazon.
You’ll need to provide a list of your product listings, including the ASINs, UPCs, and ISBNs. If you’re selling multiple quantities of each item (for example, one pair of shoes), you should include all SKUs in this list. Additionally, Amazon will need to review your product listings for quality and compliance with their policies.
To use the Amazon Brand Registry, you’ll need to submit your logo in the following format:
A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of goods or services of one party from those of others. For example, if you have registered a trademark called “Happy Pants,” and someone else starts selling pants with this name without your permission, you could sue them for trademark infringement (also known as “trademark counterfeiting”).
A trademark number is a unique identifier assigned by the United States Patent and Trademark Office when an application for registration is filed. The purpose of this registration process is to establish ownership rights over a company’s brand name so that no one else can use it without permission (or at least face legal consequences).
You can find your trademark number by searching for it on the U.S. Patent and Trademark Office website.
You can use the Amazon Brand Registry to register products and services that relate to your brand, such as those that are included in your product listings or those you offer directly from your own website. For example: You may want to register a listing for a t-shirt or book inspired by one of your books or movies, even though it is not an official part of the product line. Or perhaps you’re selling music on iTunes and would like to provide customers with links back to Amazon (where they can find more information about other related items). In these cases, you’ll want to add this information using our Brand Registry toolkit—and here’s how:
To summarize, Amazon Brand Registry is a program for brands to protect their listings on Amazon. It requires you to register with brand registry and submit different types of information. In order to be eligible for Amazon Brand Registry, you must meet certain criteria:
Based on the information we’ve provided above, it looks like you’re in good shape to apply for Amazon Brand Registry. We hope this post has been helpful and you now have a better understanding of what is required for your brand to be listed in Amazon Brand Registry.
Register Your Trademark & Get The Delivery of your USPTO Serial No. In 24 Hours
Register Your Trademark with USPTO Today & Get Serial No. in 24 Hours