What Differentiates a Trademark from a Registered Trademark?

Introduction

When you purchase a trademark, it doesn’t mean that it’s a registered trademark. A trademark is simply the word, phrase, logo, or other device used to identify your business. A registered trademark is one that has been officially recorded by the U.S. Patent and Trademark Office (USPTO).

Let’s Talk about Trademarks

Anything that is used to identify the source of goods and services—including words, names, symbols, designs, and combinations of these elements—is considered a trademark. Any phrase, name, icon, or another piece of gear can be used to distinguish the business from competitors in the marketplace.

Trademarks are distinguished from patents and copyrights by the fact that they are not concerned with whether an invention has been made (patents) or created (copyrights). Their function is to prevent consumer confusion as to the origin of goods or services. Trademarks also help consumers identify the source of goods and services when they encounter them in their daily lives. For example:

If you think about how many people buy things on Amazon every day without knowing who made them illustrates why trademarks are important. You may not have heard of Samsung cellphones before but if you see one and it says “Samsung” on it then you know immediately where that product came from and what brand it belongs to!

Registered Trademarks

A registered trademark is legally protected intellectual property that can be renewed indefinitely. It’s the first step towards establishing your brand, and it gives you certain rights in court to enforce your trademark if someone else tries to use it.

Registered trademarks are used on packaging and advertising, but they aren’t necessary for these things.

The ® Symbol

When a mark is registered with the United States Patent and Trademark Office (USPTO), it receives a special ® symbol.

Trademarks, on the other hand, protect a company’s brand image. They prevent others from using your brand name or logo and are not registered with the USPTO. To mark a trademark as registered, you can add an ® symbol next to it.

Conclusion

Trademark law can be complicated, but the most important thing to understand is that trademarks are property. When you apply for a trademark, you’re creating an asset that’s yours and only yours. And once it’s registered, no one else can use it without your consent (except in certain cases where there may be confusion between similar marks). That means you don’t have to worry about anyone stealing your brand name or logo—and they won’t be able to sue you if they do!

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