What is a Trademark Registration Service?


If you’re going to buy or sell a business, it’s important to trademark your brand name. A trademark is a word, symbol, or any device that identifies and distinguishes the source of the goods or services of one party from those of others. In addition to protecting against infringement, trademarks can be valuable assets in securing licensing agreements and preventing unauthorized uses of your brand name. Trademark registration can also protect consumers who are looking at websites featuring your product, so having a registered mark will help prevent confusion among potential customers. An expert service provider can help make things easier for small businesses seeking to protect their brands by protecting them under federal law with a federal registration application (USPTO Formalities).

Trademark Protection

Trademarks are protected by law and once you’re registered with the US Patent and Trademark Office (USPTO), you will have legal rights to use them on products, packaging, and advertising materials for as long as it takes for someone else to infringe on your trademark.

Cost of Registration

The costs for this type of service can vary widely depending on the scope of the trademark search and the overall complexity of your application but are generally cheaper than hiring a lawyer.

The most common fees charged by trademark registration companies include:

  • A $200 initial fee (which includes up to two searches).
  • An additional fee ranging from $50 to $100 per additional search; if you want more than two searches, expect to pay a higher cost per additional search.

Keep in Mind the Following

When choosing which company to use, it’s important to stick with companies that offer a 100% money-back guarantee. This is not enough. You should also ask about their refund policy and how long they will give you if the trademark registration process doesn’t go as smoothly as expected.

If the service does not have a 100% money-back guarantee, it is likely because they have never used this type of service before or have been in business for less than 2 years (depending on the state).

You should also ask how many applications they’ve filed successfully and how many were rejected by the USPTO. The best way to know this information is to ask for a list of successful applications, then compare it against their results. If your trademark registration agency does not provide you with this information, find another company that does and get them to send you all of their client lists so that you can compare them side-by-side.

If you’re preparing an international application, ask how many they’ve filed abroad. You can also find this information by going to the Trademark Search page on the U.S. Patent and Trademark Office’s website (USPTO).

If a company has any international applications that have been rejected or accepted, it will be listed below their name along with the reason why it was rejected or accepted by another country in which they filed their trademark application (e.g., China).


A good trademark application service can help make trademark registration easier and less expensive.

  • They can help you with the paperwork—from filling out forms to filing them with the government.
  • They can do a search for you so that you don’t have to spend time trying to find out who owns similar trademarks when registering yours.
  • If you don’t have an idea of what sort of name would be good for your brand or product, they may be able to suggest one based on their research and experience in similar industries.
  • If something seems off about a particular application form or even how it should be filed with the government (e..g., missing information), they will likely be able to point out these issues and offer advice as well as show where exactly those pieces should go on each form so it doesn’t cause problems later down the road.


If you’re looking for a trademark application service, there are a number of options available. When choosing one, it’s important to consider how much work they’ll be doing for you and whether or not they have started filing applications on your behalf with the USPTO before signing up with them.

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