What is the Cost To Trademark a Name and Logo?


Trademarking the name and logo of your business can be a smart move. It gives you legal protection, allows you to license your trademark to other businesses, and makes customers aware that your business is official and legitimate. However, trademarking a name and logo isn’t always as simple as filing an application with the U.S. Patent & Trademark Office (USPTO). In this article, we’ll cover everything you need to know about registering trademarks: how it works legally and practically, what costs are involved in the process and why they’re necessary (it’s not just about money!), who should use this service if they already own their own business or want to start one from scratch—or both!

Trademarking a name and logo has many benefits, but the process can be complicated and expensive.

Trademarking a name and logo has many benefits, but the process can be complicated and expensive. The cost of trademarking a name and logo depends on the size of your business, the complexity of your trademark, and the value of your name. The cost of trademarking a name and logo can range from $500 to $10,000.

The National Intellectual Property Law Center (NIPLC) offers an excellent breakdown of the costs you should expect when filing for trademarks with your attorney or legal team.

Benefits of Trademarking a Name and Logo

The benefits of trademarking a business name and logo include being able to license your trademark, pursue legal action against infringers, and stand out from the competition. You can also protect your brand by getting it legally protected. For example, if someone tries to use your business name or logo to trick consumers into thinking they are purchasing from you when they are not, this could lead to problems for both of you.

You can use trademarks in order to license them out so that other companies can use those trademarks in association with their products or services but only under the conditions specified in an agreement between them (for example: “you may use my trademarked word/phrase but must refer back here at all times”). This allows more people than just yourself access to using certain words or phrases without having to worry about anyone else using them incorrectly or inappropriately because everyone knows exactly how things work now!

Trademark law protects consumers against confusion and deception when purchasing goods & services; if someone were trying to sell something as yours without permission then there would be grounds for legal action by both parties involved.

The Cost To Trademark a Name and Logo

The cost to trademark a name and logo depends on a few things. If you’re planning on filing your own application, the fee for this process will be $325-$375. This is a one-time fee that covers the basic filing costs for your trademark, including search fees and other administrative costs related to registering your mark with the USPTO (the United States Patent and Trademark Office).

If you need help with drafting or reviewing documents related to your application, hiring an attorney will set you back by an additional $200-$400 per hour. An attorney can also help guide you through any potential issues that may arise during prosecution—this is when the USPTO reviews your application against existing trademarks that could conflict with yours at some point in the future. In addition to this hourly rate, there’ll be additional fees for any court appearances that arise as part of prosecution (in order to defend against legal challenges) or post-registration activities (such as responding to notices from third parties who believe they own rights in similar marks).

The Benefits of Trademarking a Name and Logo

1. Legal protection

When you trademark your name, logo, and/or slogan, it puts you in the driver’s seat. You have the power to enforce your rights and prevent others from misusing them.

  • Registering a trademark gives you legal protection against other businesses that might try to use the same or similar trademarks for their own gain.
  • A registered trademark can be used as an indicator of authenticity and quality for consumers who are shopping around for products or services that contain it on their packaging or signage (think Coca-Cola). This is especially true when consumers don’t know anything about who makes what they buy—in other words, when they’re making blind purchases based solely on trust in a brand they believe is trustworthy because of its reputation as such in previous years—and therefore rely heavily upon logos and slogans as visual confirmations on product packaging that indicate quality control standards were met during production processes before distribution became available nationwide (or globally).

2. You are able to license your trademark to other businesses.

If you want to make money from your trademark, you can license it to other businesses. This is an excellent way to grow your business without having to do the work yourself.

3. You can pursue legal action against infringers.

If someone uses your trademark without permission to sell a product or service, they are infringing on your rights. You can sue them in a federal court for trademark infringement and ask for damages, an injunction to prevent them from using the trademark, attorney fees, and/or any profits made by their use of the trademark.

4. Customers will know that your business is official and legitimate.

Your customers will be able to rest easy knowing that you are the real deal, which will build trust in your brand. They’ll also be able to take comfort in the knowledge that if they have any complaints or problems with their orders, they can contact you directly instead of having to report their concerns to an anonymous third party like some big corporation would do (the police or FBI).

5. Your business name will stand out from the competition.

There are many reasons you should trademark your business name and logo. For starters, trademarks help customers find you online by letting them know exactly what they’re looking for. This also protects your brand from being used by other companies in ways that could hurt its reputation or sales.

As an added bonus, it can make licensing your brand easier because the legal process eliminates any confusion about how to use the name or logo. This can save both time and money in the long run! Lastly, trademarks give business owners some power when dealing with infringers—they can file lawsuits against anyone who uses their work without permission (or even if they have permission but don’t give credit). If a company doesn’t agree to stop using someone else’s trademarked material after receiving a cease-and-desist letter from their lawyer then this is when things get messy. More often than not these cases get settled out of court but sometimes there’s no alternative but litigation which means more time and money spent fighting over something that didn’t need to happen in the first place…if only we had protected our intellectual property better!


There are many benefits to trademarking your business name and logo, but the process is often expensive and complicated. The cost of trademarking a name and logo depends on the name and logo you choose, but it can be anywhere between $1,000 and $10,000.

On average, it costs between $750-$2,500 to register a federal trademark with the US Patent & Trademark Office (USPTO). You will also have to pay additional fees if you want your trademarked information to show up in a database or if you want them to monitor how others are using your trademarked information.


Trademarking your name and logo is a great way to protect the brand identity of your business. It can also help you stand out from the competition, but this process can be complicated and expensive. If you are interested in trademarking your name or logo, it’s important that you understand all of the costs involved before starting this process.

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