What is the Cost To Trademark A Phrase?


A trademark is an identifying symbol of a brand that can be added to products and services in order to represent the quality of the product or service. Trademarks come in all shapes, sizes, and colors— from a word mark, logo clip art, or even just a color. This article will go over some info on how much it costs to trademark a phrase.

The Cost To Trademark A Phrase Is $275 Per Class

The cost to file a trademark application is $275 per class. This is the cost of filing a trademark application, and it does not include the attorney’s fees or other charges that may be incurred during the course of your business relationship with your legal counsel.

If you have multiple classes, this can quickly add up to thousands of dollars in fees when filing trademarks on phrases like “famous” or “incredible.”

Filing A Trademark Application

The cost to trademark a phrase depends on the number of classes you apply for. A class refers to a category of goods and services, such as jewelry or software. The more classes you apply for, the higher your cost will be.

For example, if you want to protect a phrase that covers only one type of good or service (e.g., “dental floss”), then it would cost $275 total ($225 filing fee + $50 examination fee). If you add another class (e.g., “flossing devices”), then it would increase by $200 because there are now two classes (the first class is still priced at $225). So your total fee would be $475 ($250 filing fee + $200 examination fee + $100 serial number).

If you decide to cover six classes as described above—allowing protection over everything from advertising services through computer software—then it would cost an additional $1,000 total since there are now three classes being covered (advertising services will have their own price tag). That means each additional class adds an extra 25% onto your original price tag; so if we divide 1 by 3 in our equation above, this gives us 0.33333… which rounds up nicely as 33%. It puts things into perspective when considering whether or not adding one or two more items might make sense before making those changes!

Other Costs To Trademark A Phrase

In addition to the cost of a trademark search, there are other costs associated with trademarking a phrase. You’ll pay a filing fee of $275 per class and an application filing fee of $100. There is also an examination fee of $800 per class, which can be significantly lower if your mark is determined to be “merely descriptive” or lacking distinctiveness. Finally, you must pay an annual maintenance fee after your registration has been granted; this ranges from $200-$400 depending on the number of classes in which you’re registered (more classes usually mean higher maintenance fees).

There are additional costs involved when you choose to trademark a phrase.

As you can see, the cost to trademark a phrase is not excessively expensive. However, there are additional costs involved when you choose to trademark a phrase. For example, any time that you want to register your mark with the U.S. Patent and Trademark Office (USPTO), they will charge an additional fee of $225 per class (the USPTO breaks trademarks into classes based on their category).

In addition, as this article explains, if your lawyer files your paperwork with the USPTO on his or her own and does not have specialized experience in registering trademarks for phrases or slogans, then he or she may end up filing incorrectly and causing delays in getting your trademark approved by the USPTO. If this happens then not only will it take longer for them to approve your application but also there could be additional legal costs associated with fixing those errors after they’ve been made.


“The only thing that matters is whether or not your trademark application will increase competition: If it doesn’t, then your chances of getting a registered mark are zero. If it does, then you won’t have to worry about anyone else using your mark in commerce.” – Don Rutter.

For example: “Microsoft”, “Gmail”, and “Google”. So what? You can use any of these names without spending a nickel if no one else does. But if someone else does, you’ll be at their mercy and they’ll get whatever profit is generated from the use of their brand name. This is why I recommend letters of intent to get some idea of how much money may come from the use of a logo or trademarked phrase (for example).

While it is possible to trademark a phrase on your own, it’s best to consult an experienced trademark attorney. Your lawyer can help you determine whether your phrase is eligible for trademark protection, what classes it should be filed under and how best to protect your brand value.

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